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Evaluating Information Sources

Scholarly vs. Trade vs. Popular Articles

During your research you'll encounter many different kinds of journal (or serial or periodical) publications. Some are more suited to a certain project than others; for example, when writing a research paper, you will need to consult scholarly journals. Other journals may be useful, too. For example, a popular source might give you insight into what people are thinking about a given subject right now. The key is to be able to identify what type of source you're looking at and use it accordingly. Check out this table to learn some key differences between these three common types of journal publications. 

  Scholarly or Academic  Trade or Professional  Popular 
Purpose To disseminate research and scholarly discussions among scholars (faculty, researchers, students) in a discipline

To inform about business or industry news, trends, or products 

To inform, entertain, persuade, or elicit an emotional response; to make money
Content & Language 

Research results/reports; reviews of research (review articles); book reviews 

Highly specialized; includes specialized vocabulary and jargon that is readily understood by researchers in the field, but not an average reader

Articles about a certain business or industry

Specialized; includes jargon that is best understood by professionals in the field. 

Current events; general interest articles

General language is used; articles may be read and understood by most people.

Scope Specific, often narrow and in-depth  Specific to a profession or industry  Broad overviews 
Authorship Scholars, professors, researchers, and professionals. Their credentials are usually identified.  Professionals in the field; maybe be a journalist with subject expertise.   Generalists, including bloggers, staff writers, and journalists. Authors are not always attributed in popular sources.

Review / Editorial Oversight

Editorial board made up of other scholars and researchers; usually peer-reviewed  Staff editor  Edited by in-house editors or not edited at all
Sources / Citations Sources are always cited and referred to following a specific academic style; acknowledging the work of past scholars is essential to academic integrity.  Trade articles may or may not cite their sources--this will generally depend on the given field and the individual publication.  No formal citations included; may or may not informally attribute sources in text 
Audience Specialists in the subject area. This includes students, professors, and other researchers.  Business or industry professionals and interested non-specialists. General readers. These sources don't require any special background knowledge or training. 
Design*  Mostly text; may have black and white figures, graphs, tables, or charts; few advertisements.   Some text; photographs; some graphics and charts; advertisements targeted to professionals in the field. Some text; glossy, color photographs; easy to read layout; lots of advertisements.  
Examples AJP: American Journal of Psychology; Journal of Popular Culture; JAMA: Journal of the American Medical Association; Harvard Business Review; Nature; American Economics Review

Monitor on Psychology; Advertising Age; Pharmaceutical Executive; Inc.; Chemical Week; The Banker

Psychology Today; Rolling Stone; Men's Health; Business Week; Scientific American; The Economist

* The article's design may change when accessed through the library databases. For example, advertisements may not be visible. 

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